Project Description

Media Publishing

Industry – Media

50+

Days FTE Reduction

Additional Ads per month

Headquartered in Los Angeles, this Digital Media firm is a leader in the online marketing and customer acquisition business. The company’s websites generate nearly 10 million consumer referrals every year, ultimately driving more than $2 billion in annual client revenue.

Solution

RPA routines to automate the manual, repetitive process of extracting lead generation data from a number of source
Additional functionality included into the daily process to increase the monitoring of client outcomes and inform cross sell / up sell activities
Bringing forward operational reporting from mid-afternoon to early morning better informing operational decision making

Benefits

Reduce the OPEX associated with the services
Improve the speed at which the process could be executed giving the business earlier insight into operational impacts
Allow FTE to be reassigned to other value driving activities on key accounts

Results

The company saves nearly 300 man-hours per month, which in turn saves about $150,000.
As a direct result of this, the company is able to focus more of its time and resources on client success, launching 3,000 additional ads for one key publisher in a single month.